The Composer's Guide to Doing Business

Composer entrepreneur Dennis Tobenski answers questions, offers quick tips, and talks shop to help composers and performers who want to make a living off of their hard work.
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The Composer's Guide to Doing Business

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Mar 24, 2017

Dennis talks about the value of strategic partnerships, and the importance of evaluating them honestly.

Mar 4, 2017

Dennis talks about approaching your music like a business in the beginning of a short series on "Thinking Like a Business Owner"

Mar 1, 2017

Dennis talks about the importance of serving the different audiences you'll encounter on your website by offering the same information in several places across the site.

Feb 22, 2017

Dennis talks about an easy way to engage your audience a little more, and give them deeper insight into your creative process

Feb 18, 2017

Dennis talks about how to handle overwhelm and information overload when presented with all of the things you "should" be doing for your career.

Feb 13, 2017

Dennis answers a question about giving others permission to arrange your music.

Feb 10, 2017

Dennis talks about a simple way that composers can support one another, and make concert presenters' lives a little easier in the process.

Feb 3, 2017

Dennis offers a quick tip on how to keep from being overwhelmed by admin tasks.

Feb 3, 2017

Dennis muses on the need to look professional in an increasingly crowded market.

Jan 27, 2017

Sometimes advice is more about the person giving it than the person on the receiving end, so Dennis offers his own advice on how self-awareness can help you spot this and mine it for nuggets of wisdom.

Jan 25, 2017

Dennis talks about some of the differences between short-term and long-term thinking in your career.

Jan 20, 2017

Dennis talks about the importance of knowing precisely why you're making all of your practical and business decisions, and how you shouldn't follow the advice or examples of others blindly.

Jan 19, 2017

In a 1947 essay, sci-fi writer Robert A. Heinlein wrote this famous list of his "Business habits", which have been leading writers through their careers ever since. Dennis thinks that they're worth your consideration.

Link: Dean Wesley Smith on Heinlein's Rules

Jan 13, 2017

Today, Dennis introduces you to the concept of "calls to action", and exhorts you to use them in your scores to help performers find more of your works that might suit them.

Jan 11, 2017

Having designed musicians' websites for a decade, Dennis has encountered a lot of anxiety from his clients when it comes to registering their domain name. Today he tries to make the process a little less fraught for those of you who haven't taken that step yet.

Jan 6, 2017

Dennis answers a question about how to go about getting a "Poor Man's Copyright", and explains why you shouldn't do it.

Jan 4, 2017

Dennis doesn't believe in luck, and thinks you shouldn't either.

Jan 4, 2017

Although self-publishing isn't for everyone, and comes with a lot of hard work, it also offers some rewarding opportunities to connect directly with performers and audiences.

Jan 4, 2017

Welcome to The Composer's Guide to Doing Business! Meet Dennis, and get to know a little bit about what the show is about.